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A NEW KIND OF CARE

A NEW KIND OF CARE

A world leader in pharmaceuticals, Abbott is one of the few companies who can make a genuine change that affects almost all humans on Earth. Looking at how to bring the often-conservative world of medical treatments into a digital and future-facing age, we proactively created the idea “Abbott Plus" (AB+) – a new way for aging patients to be able to stay on top of their medication thanks to the digital world, AI and their support network of family and friends.

One of the major features of AB+ (amongst many) was that it can also suggest healthy-living ideas (such as meals to cook and exercise to undertake) that complement the medicine and course of the patient, helping fast-track recovery and create habits which can stave off illness. Talking to their Head of Digital Marketing at Abbott and pitching the idea directly to him, we look forward to realizing AB+ and what it could mean for a new level of pharma care for all in the future.

 

One of the world leaders in pharmaceuticals, Abbott is one of the few companies who can make genuine change that affects almost all humans on Earth. Looking at how to bring the often-conservative world of medical treatments into a digital and future-facing age, we proactively created the idea “Abbott Plus" (AB+) – a new way for aging patients to be able to stay on top of their medication thanks to the digital world, AI and their support network of family and friends.

One of the major features of AB+ (amongst many) was that it can also suggest healthy-living ideas (such as meals to cook and exercise to undertake) that complement the medicine of the patient, with the idea of recovery sooner and for longer. Talking to their Head of Digital Marketing at Abbott and pitching the idea directly to him, we look forward to realizing all that AB+ could be for a new level of pharma care for all in the future.

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