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SWISS LUXURY WATCHES MADE FROM ROCKETS

SWISS LUXURY WATCHES MADE FROM ROCKETS

An incredible story to be a part of. In 2018, we took over marketing, strategy, creative, social, photography, advertising (and more) for the Zurich watchmaker, Werenbach, helping shape the company to the vision of founder Patrick Hohman. In less than three months we saw Werenbach’s numbers skyrocket – literally – with fan growth doubled and sales for the period even more increased. This unifying of all communications set up the perfect launch conditions for their record-breaking Kickstarter campaign for 2018 (see below).

 

An incredible story to be a part of. In 2018, we took over marketing, strategy, creative, social, photography, advertising (and more) for the Zurich watchmaker, Werenbach, helping shape the company to the vision of founder Patrick Hohman. In less than three months we saw Werenbach’s numbers skyrocket – literally – with fan growth doubled and sales for the period even more increased. This unifying of all communications set up the perfect launch conditions for their record-breaking Kickstarter campaign for 2018 (see below).

 

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KICKSTARTER 2018

KICKSTARTER 2018

Spending months working closely with the Werenbach team, we created and executed their 2018 Kickstarter for their new model the “MACH 33”. With a heavy emphasis on a pre-launch awareness, the release day saw the Werenbach funding goal of 40,000CHF reached in 23 minutes, even with a split audience model sending English speakers to the Kickstarter and other languages to the Werenbach website to purchase from there instead. In the first 24 hours more than 128,000CHF was raised (setting two new Swiss Kickstarter records).

At the end of the 35 days, over 239,000CHF was raised by 895 backers through Kickstarter alone, 599% of the 40,000CHF goal that was set, with even more sold through the Werenbach website itself - and all results truly out of this world (like the watches themselves). 

 


Spending months working closely with the Werenbach team, we created and executed their 2018 Kickstarter for their new model the “MACH 33”. With a heavy emphasis on a pre-launch awareness, the release day saw the Werenbach funding goal of 40,000CHF reached in 23 minutes, even with a split audience model sending English speakers to the Kickstarter and other languages to the Werenbach website to purchase from there instead. In the first 24 hours more than 128,000CHF was raised (setting two new Swiss Kickstarter records).

At the end of the 35 days, over 239,000CHF was raised by 895 backers through Kickstarter alone, 599% of the 40,000CHF goal that was set, with even more sold through the Werenbach website itself - and all results truly out of this world (like the watches themselves). 

 


Spending months working closely with the Werenbach team, we created and executed their 2018 Kickstarter for their new model the “MACH 33”. With a heavy emphasis on a pre-launch awareness, the release day saw the Werenbach funding goal of 40,000CHF reached in 23 minutes, even with a split audience model sending English speakers to the Kickstarter and other languages to the Werenbach website to purchase from there instead. In the first 24 hours more than 128,000CHF was raised (setting two new Swiss Kickstarter records).

At the end of the 35 days, over 239,000CHF was raised by 895 backers through Kickstarter alone, 599% of the 40,000CHF goal that was set, with even more sold through the Werenbach website itself - and all results truly out of this world (like the watches themselves). 

 



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